Case Study - Shoreham Airshow
The client
Shoreham Royal Air Forces Association (RAFA) is a charity, based in the historic Shoreham-by-Sea Airport on the West Sussex Coast. The Association provides help and advice, assistance, comradeship and, where required, welfare and care for the whole RAF family. Shoreham RAFA run an annual airshow event in August/September with all profits being donated to the charity.
The brief
To create an attractive, functional website that gives all the latest airshow information and allows visitors to purchase tickets online via a secure ecommerce facility. To also provide back office systems to allow the admin team to streamline a number of processes.
The work
A search engine friendly, fully functioning website with full ecommerce facilities. A media centre area allowing the upload and commenting on press releases alongside clear navigation, bright and relevant imagery with a light and clean look and feel. Delivery of an administration system that provides a number of key functions.
The results
- www.shorehamairshow.com
- 200,000 visitors to website per year
- £50k online ticket sales
- Top 10 search ranking for major keywords
- Automation of a number of key process - saving resources and cost
- One of the most popular attraction websites in Sussex
The verdict
| "..Bright Internet have been magnificent in the provision of our most interesting and informative website. It has created a great following and has enhanced the Airshow with the addition of raising much needed funds for the Wings Appeal Charity.." |
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| Don Bean MBE Hon. - Airshow Organiser for RAFA Shoreham |
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